For many years, the strength of e-commerce lies in the fact that it eliminates the need to visit a store to see the products required and make the purchase. Digitization has enabled everyone to access a precise presentation and description of each item from the comfort of their own home, making it easier to get to know the catalogue of every brand and retailer.
However, until recently, several types of product still resisted this remote purchasing option, due to their technical or regulatory specificity. This could be explained by the fact that the product in question absolutely had to be tried out physically, so that the user could be sure of its performance. This was all the more important as some of these products were medical devices, such as eyeglasses. But times are changing, and so is distance selling of eyewear: here’s why you’ll probably buy your next pair of glasses from the comfort of your sofa.
Web innovation for your eyesight: the example of e-commerce in eyewear
To see just how powerful the remote purchase of eyewear can be, all you have to do is visit a high-performance site like https://www.optical-center.co.uk/eyeglasses. Here you’ll find the various ingredients of an optimal user experience, combining the conventions of e-commerce with the personalization elements that guarantee the quality and fit of the final product.
Online store standards for your vision correction.
When you buy glasses or sunglasses online, you’ll find the same thing as when you buy a pair of sneakers or a T-shirt online. A catalogue, categories, filters, sorting criteria and detailed product sheets. You can choose from a range of shapes, colours and other variations. Finally, you can add the product you’re looking for to your shopping cart and proceed to checkout. Some sites even let you see what you might look like with the pair of glasses you’ve chosen. There’s no better way to be sure of your choice. But the experience doesn’t stop there, of course, as the medical section comes into play.
The ophthalmological aspect and the prescription are central to your purchase
When you buy glasses online, you’re not making a purchase like any other. You’ll need to provide a number of technical elements that will enable us to produce lenses with the right correction. For example, you’ll need a prescription from a specialist, and you’ll need to indicate the correction for each eye. All this information appears on the prescription. Technical elements such as pupillary distance are also taken into account. To do this, you will be asked to upload an image of your face, which will enable us to measure this distance. The lenses of your frame will then be fully adapted to your morphology.
Gone are the long hours spent in the stores trying to choose the right pair of glasses for your eyesight, and not always in the best conditions. Buying online gives you the luxury of taking your time, with no outside constraints. Choosing the look of your next pair of glasses and making sure they have the best correction has never been so easy and enjoyable.
